




"How do I explain what my work is really worth?"
We’ll help you talk about your creative process, time, and expertise in a way that helps clients truly understand the value behind your price.
"What if people don’t see the value in illustration?"
We’ll show you how to highlight what makes your work unique - so clients understand they’re not just paying for pictures, but for skill, experience, and insight.
"Why does talking about money make me feel uncomfortable?"
You’ll get language and tools to approach money conversations with more confidence - without sounding unsure or over-explaining.


"How do I know what the right price is?"
We’ll guide you through the key things to consider - from time and scope to your goals - so pricing isn’t a guessing game.
"Why do I always second-guess my rates?"
We’ll help you move away from defaulting to the lowest number - and toward pricing that feels fair, steady, and sustainable.
"How can I build pricing that supports the kind of business I want?"
We’ll show you how to align your rates with your creative capacity, income needs, and long-term growth.

"What if raising my prices scares me?"
We’ll help you feel more grounded when it's time to increase your rates - with a simple approach that won’t overwhelm you or your clients.
"How do I handle pricing pushback without caving?"
We’ll walk you through responses and boundaries that let you stay firm and professional - without feeling awkward or defensive.
"How do I know when it’s time to level up?"
You’ll learn the signs it’s time to adjust your pricing - and how to make changes that reflect the value and growth of your business.


Founder & CEO, FLAMMABLE ENTREPRENEUR COACHING
Logan Elliott (he/him) is a business coach and entrepreneur with over 11 years of experience in the creative industry. As the founder of Flammable Entrepreneur, Logan specializes in helping visual creatives—illustrators, graphic designers, and muralists—transform their passion into profitable, sustainable businesses.
With a Master's degree in Entrepreneurship and experience running his own creative business for 11 years, Logan has worked with hundreds of clients in the US and Canada.
His coaching programs focus on building business confidence, refining marketing strategies, and cultivating a resilient mindset, all while ensuring creatives have the tools and systems needed for long-term success.
Logan’s clients have achieved remarkable results, including leaving day jobs, hitting six-figure incomes, and landing dream projects. His passion lies in empowering creatives to build businesses they love, on their own terms.

Founder, shariborba.com
Shari Borba is a freelance artist, graphic designer, and licensed attorney based in Oakdale, California. She lives with her husband, three children, and their lovable Boston Terrier. A detail-oriented Virgo, Shari is passionate about efficiency, reliability, and clear, transparent communication - values that guide every project she takes on.
Through her studio, Shari Borba Designs, she creates whimsical, textured illustrations and helps clients bring their creative visions to life. Her work is thoughtful, high-quality, and always tailored to the needs of each client. Whether she’s collaborating with individuals, small businesses, or authors, Shari’s goal is to make the creative process simple, enjoyable, and stress-free.

Founder, winkandwonder.com
Joanna Muñoz is a Filipino designer, lettering artist and illustrator based in Los Angeles, CA. Her studio, Wink & Wonder, is best known for its whimsical letterforms, adorable illustrations, playful color palettes and uplifting messages, infusing each piece with meaning and fun.
From working with mom-and-pop shops to worldwide corporations, she’s always open to collaborations that align with her values of bringing more feel-good energy into the world. Projects include custom commissions, art licensing, live lettering events and activations, brand partnerships and social media content creation.
When Joanna’s not drawing letters, you can find her playing sports (dodgeball, pickleball and golf), learning about all things spiritual and traveling as much as she can.
Live is always best as it is a highly interactive workshop and you will also get to connect with other creatives too! Making time for this 1hr workshop live will ensure that you actually attend and get the free value from it! However we know not everyone can make it - so if you cannot come join live, then signup anyhow, and we will send you the recording to watch!
As creatives ourselves we love being able to share our expertise and help other creatives to pursue their dream businesses! Next to helping our creative clients full-time, we enjoy being able to give back with these occasional free workshops. Plus it builds a connection with us, so when you get great results from our free content, we will be the ones you come talk to when you want to take things to the next level!
Over the past 10+ years we have had the privilege of personally working with hundreds of creatives in every visual creative niche imaginable, so we've learned a thing or two. We also see that the 'business stuff' is a very common barrier that gets in the way for the majority of creatives! Ultimately our workshops and programs are designed to help visual creatives get their results faster and smarter, without burning themselves out and killing their creative passions in the process!
Don't believe me? Check out some past participants below ;)














